The partnership forged by the Myrtle Avenue Revitalization Project and Pratt Institute, a university located within the distrct, is one that I often mention when speaking about how partnerships in support of commercial district revitalization can result in a win-win for everyone. A recent NY Times article highlights the example. [“Pratt Institute Takes an Interest in Making a Neighborhood Nicer”, NY Times, Feb. 15, 2011]. Pratt Institute has gone from a university that turned its back on the neighborhood to one that has made some serious investment on the corridor, whether it be in the form of leadership on the BID board or major capital investments such as Myrtle Hall (above), a $54 million building that will change the face of the district, adding vitality and most importantly, retail traffic in the form of students, on the Avenue.