Warby Parker is a socially-conscious business that offers trendy designer eye wear at affordable prices. The business began online before opening its first brick-and-mortar store in New York City’s SoHo neighborhood in 2013. Similar to TOMS Shoe,Warby Parker practices a one-for-one social model by distributing eyeglasses to those in need through non-profit, VisionSpring. Warby Parker stores not only offer non-prescription glasses to be sold right away, but also include an in-house optometrist and store pick-up services. Stores have bright, open layouts with floor to ceiling displays and is artfully decorated with mid-century furniture and mono-hued books, mimicking the interiors of an old library.
The selective locations of Warby Parker outlets offers a prestige to the neighborhoods that the business chooses. So far, it can only be found in the U.S. and Canada in cities like New York, Seattle, Miami, Chicago, Portland, Los Angeles, and Toronto. However, the store’s retail expansion does not seem to be slowing down as it continues to expand globally.