A classic American-style restaurant, Junior’s is known as the home of New York’s best cheesecake. Since the 1950’s, Junior’s has been famous for great food, great fun, great service, and, of course, great cheesecake. They have a loyal customer base that comes from all over and all walks of life. With three thriving locations in New York City, the restaurant recently announced its decision to share its famous cheesecake (and its full menu ranging from steaks to seafood and sandwiches) with the rest of the country.
Price Point: Affordable
Target Market: Families and workers looking for American comfort food
Founded by Harry Rosen in 1950, Junior’s landmark restaurant is known as the home of New York’s best cheesecake. For decades, Brooklynites (and other New Yorkers) have gone to Junior’s to eat, laugh, and kibbtiz (argue) over cheesecake.
Over time, the restaurant became a very popular destination. In 1973 Junior’s cheesecake received a raved review from Ron Rosenbaum of The Village Voice saying that “There will never be a better cheesecake than the cheesecake they serve at Junior’s… it’s the best cheesecake in the material world.” That same year, New York Magazine conducted a blind taste test and rated Junior’s the best cheesecake in the New York. Since then, their cheesecake has won several accolades and awards including the “Best Overall Mailorder Cheesecake” from the Wall Street Journal and Best Food Gift NY from People Magazine. Junior’s popularity has attracted famous mayors, presidents, Hall of Fame athletes, authors, singers, movie stars and many more who have stopped by to try their famous cheesecake.
The restaurant is actively looking for additional locations to expand. With three NYC locations (in Brooklyn on Flatbush Avenue, in New York’s Grand Central Terminal and in the theater district on Broadway in Times Square), one at Foxwood’s Casino in Connecticut (just opened last summer) and another to open this fall in Boca Raton, Florida, third-generation owner Alan Rosen reports additional expansion plans at strategic locations, especially in places like Miami and Las Vegas and high-profile neighborhoods in well-established cities.
Site Requirements: Looking for big-format locations (ranging 8,000 square feet)
386 Flatbush Avenue
Brooklyn, New York 11201