Joe and the Juice is a Danish joint offering juices, shakes, coffee, sandwiches and other healthy quick meals. Since the opening of its first store in New York City’s SoHo neighborhood in 2015, the chain has quickly expanded to six other locations in Manhattan alone. The stores have contemporary trendy design and a lively young atmosphere.
Price Point: moderate
Target Market: millennials, hipsters, and patrons looking for quick healthy meal alternatives
History: Joe and the Juice was founded in 2002 by Kasper Basse, a former karate champion, who wanted to create a healthy take-away place in Central Copenhagen. Since then the concept has expanded to 14 countries.
Expansion Plans: With 7 locations in Manhattan and 2 coming to Florida and San Francisco, Joe and The Juice is quickly expanding its footprint in the American soil with plans to roll out additional locations in the next few years.
Site Requirements: Flexible; stores vary from 1,200 to over 4,000 SF