I am very excited to be partnering with the International Council of Shopping Centers (ICSC) to offer an advanced retail leasing training at the upcoming International Downtown Association World Congress in New York (Oct. 6 – 9). The session is nearly sold out so be sure to register if you haven’t already. Pre-Conference sessions are available to conference attendees and can be added your conference package when you register. Advance registration for the conference is closed, but you can register on-site. For more information click here.

Here is a session description. Hope to see you there!

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Identifying and Attracting the Appropriate Retailers and Developers
Date: Sunday, October 6
Location: Marriott Marquis, Jolson Room, 9th Floor, 1535 Broadway, New York, NY 10036
Time: 9:00 a.m. –12:00 p.m.

What does it take to get your community on a retailer’s radar? What do retailers, both big and small, want to see before making investment decisions? This pre-conference workshop presents valuable information on how to assess the needs and desires of retailers and how to approach them; what consumer demographics should be highlighted; and what incentives and subsidies are likely to sweeten the deal and get them to sign on. Case studies will be presented of successful municipal retail attraction programs that have sparked investment at both the downtown and neighborhood levels.

You’ll also learn how to work collaboratively with your property owners and brokerage community to improve retail mix; what amenities help make your community more attractive to retailers, such as access, parking, lighting, safety, highway and road access, and retail competition; and practical tools and tips for getting the most out of retail trade shows and identifying regional or independent retailers that might be harder to find.

Attendees will each receive a complimentary ICSC textbook to accompany the course material: Retail Development Through Public-Private Partnerships, by David G. Wallace.

Presenters:
Larisa Ortiz, Principal, Larisa Ortiz Associates
Cynthia Stewart, Director, Community Relations, ICSC