Larisa Ortiz Associates (LOA) served as a consultant to Livingston County Development. In this role, LOA conducted a county-wide market analysis of the nine downtowns within the county covering the physical environment, administrative capacity, business environment, demographics and psychographics, and retail leakage.
LOA completed a district-level analysis which incorporated results of an online survey and produced categorical breakdown of the nine districts into size. This allowed LOA to gauge each district’s downtown challenges and opportunities and spotlighted each of their “main issues to address.”
Gathering information from the county-wide and district-level analyses, LOA produced recommendations with tangible examples and actionable plans. Additionally, potential partners, time frames, and cost were estimated for each strategy in the categories of public redevelopment, private redevelopment, omni-channel sales and marketing, and tenant mix.