Greater Jamaica Development Council
LOA prepares clients to get the most out of participation in International Council of Shopping Centers’ (ICSC) Deal Making Trade Shows, both in New York City and Las Vegas.
For communities looking to ensure they make the most out of attendance at ICSC Trade Shows, we make sure you are well prepared and see a significant return on investment in time and resources devoted to retail attraction.
We have offered our clients a variety of tools and services to match their needs and budget. Generally they include the following:
- Merchandising Plans – We use our 20+ years experience to answer the important questions – what kinds of retailers do you want, what kind of retailers can you support, and what kinds of retailers would be most receptive to opening a business in your community – saving you valuable time and resources; ensuring you pursue retailers who are interested, or could be persuaded, to open stores in your market.
- Targeted Retailer Lists – Based on our analysis of your market, available spaces and community vision, we will identify retailers that reflect your communities “strategic position” into a manageable list of retailers who we will target at ICSC.
- Customized Marketing Pieces – Our decade of experience attending ICSC on behalf of clients has exposed us to lots of “do’s and don’ts” when it comes to marketing material. Therefore, we are hyper focused on developing material that reflects your community’s unique brand and identity, clearly communicating to retailers the opportunities and information that they cannot easily get elsewhere.
- ICSC Meeting Attendance – We work with you to develop a strategy for outreach that targets the retailer and/or their tenant reps who will be attending ICSC. This will ensure you have a productive set of meetings with the retailers you want, and are supported with compelling marketing material that allows you communicate retail opportunities in your community in the most effective way possible.