The New York City Economic Development Corporation and the Hudson Meridian Construction Group
The New York City Economic Development Corporation and the Hudson Meridian Construction Group hired Larisa Ortiz Associates to evaluate the program structure and design challenges facing the Fulton + Nassau Crossroads storefront and façade design program, a key component of the City’s effort to revitalize Lower Manhattan.
Our work served to connect Lower Manhattan’s business owners to the Façade Improvement Program in more effective ways, and provide strategies for improving implementation to maximize participation and achieve visible results. Specifically, our efforts focused on proposing a set of reasonable midcourse corrective action steps to the Façade Improvement Program to help facilitate the distribution of funds to eligible business owners.
Our approach included a detailed analysis of Lower Manhattan’s retail trends, shopper and merchant culture, and shopper profiles. This diagnosis, coupled with merchant surveys, informed a final mid-course correction strategy and guidance for future retail and façade improvement program development.