City of Morganton, North Carolina
Larisa Ortiz Associates (LOA) partnered with Stantec to produce a Downtown Visioning and Master Plan for the City of Morganton, North Carolina. Morganton is a small to mid-size town in Western North Carolina that was struggling to identify its customer base and to develop its downtown into a more thriving and mixed opportunity environment for retail.
Through focus group meetings, design charrettes, and a comprehensive market assessment, LOA provided recommendations that aimed to strengthen ground floor active uses within the downtown retail core. Strategies were regulatory, structural, and programmatic, including the conversion of a one-way pair street configuration to two-way, and the prioritization of experiential retail tenants near downtown’s main public space Courthouse Square.