LOA was engaged by the Downtown Memphis Commission (DMC) to conduct a retail market assessment of downtown Memphis and to formulate a comprehensive action plan that prioritizes quick wins and supports the equitable growth of downtown retail. The retail strategy builds upon existing development and programmatic efforts led by DMC and its local partners. Based on community feedback and findings from the physical site assessments and market analysis, recommendations were focused on leveraging the unique assets of five downtown retail nodes: Main/ Second/Beale, South Main, Madison Heights, The Edge, and The Pinch. The recommendations aimed to improve the public and private realms of the retail nodes as well as continue building the density of local customers, businesses, and attractions.
LOA will continue its work in Memphis as retail and economic advisor to downtown masterplan consultant, Stantec. Work will commence January 2019.