Discount for seniors, which can take many forms such as a percent discount just for this age group, or a percent discount on products and services targeted for them (which has shown to be a popular alternative in districts where older adults don’t want to be labeled as seniors).
Installation of additional seating throughout the district to provide resting opportunities for seniors and people with walking difficulties. The installation of benches in front of businesses had also a positive outcome to business owners: one dry-cleaner reported a 20% increase in sales after a bench was installed in front of its store.
A tour of new businesses: one district created a special tour to introduce local seniors to new business with targeted services and programming and was very successful.
Senior Resource Guide: includes a map showing businesses with services designed specifically for seniors, many of whom lack the computer skills to find this information online.
And many of these approaches were actually developed by local seniors themselves through a of series community engagement events, as in the case of Myrtle Avenue, Brooklyn.
Finally, it’s important to note that many of the measures to make districts friendlier to seniors are also great for other age-groups, including children and mothers with infants (that have to move around with baby carriers and strollers). So more points for this initiative: an age-friendly district is welcoming to seniors and other age groups alike.