Tip 1: Focus on Customer Experience
Tip 2: Think About Location, Location, Location
Sign placement can seem deceptively simple, but there are many important elements to consider. Of course a sign needs to be placed in an appropriate location where it can be seen, interpreted and ultimately drive consumer action. But what else do you need to consider? For exterior signage, make sure businesses place it where it can be seen by as many passersby—on foot and in vehicles–as possible. Consider factors like glare, and what might block it (parked cars? Delivery trucks? Hot dog cart?) at different times of the day or week. Effectively placed, businesses will have a guaranteed presence worth far more than the cost of the sign installation. As an expert marketer put it: “You pay for your signs once, and they work for you 24 hours a day, 7 days a week.” (Bang 2011)
Tip 3: Check out the Competition
Do your homework and check out other stores signage, especially the ones you admire. They don’t have to be in your district. Pay attention and consider whether it’s a good model for the businesses in your district. By benchmarking other businesses (and districts), you just may discover something that you should do—or even not do—in your own district.
Tip 4: Get the Look Right
Tip 5: Be Clear and Keep it Simple
Tip 6: Make Quality a Priority
Simplicity is key. To be effective, signage must be easy to read. As some experts warn us: “Some signs are so full of tiny images, starbursts, exclamation marks, and small print, that you can’t take it all in.” (Inspire 2013).
DS Marketing Solutions. Retail Signage…Tips for Increasing Sales & Service. 2006. Source Link
Foxfire. How to Start Using Retail Signage. Source Link
Inspire Retail Solutions. How to Create Effective Retail Signs. 2013. Source Link
John Kinsella. IGC Retailer. Powerful Signage Promotes Your Brand. 2012. Source Link
Kevin Johnston. Demand Media. Rules for Effective Retail Signage. Source Link