I came across a decent balanced analysis of American Express’ Small Business Saturday campaign on http://www.newsy.com/ . The response from small business owners seems mixed. It certainly seems like a good idea to raise awareness of the impact of spending in local stores – but I do wonder whether the campaign did anything to change customer shopping habits or if it was just good PR. What do you think? Did the campaign work? Or do you have suggestions for how American Express can improve next year?