It is not uncommon to see social media handled poorly by business improvement district organizations. I follow lots of twitter accounts and facebook pages, and I often see posts related to the organization or staff, but little that might compel customer visits…the real reason the organization is in business to begin with! When using social media, it’s always helpful to remember exactly who your audience is and what value add you are offering them. Your twitter feed should not be about promoting your work (like anything, there are some exceptions of course), it should primarily be about promoting the businesses and the activities you sponsor that are intended to drive visitation to your district. There is a fine distinction here that makes all the difference.
|Miracle Mile Follow Friday Billboard|