The fourth annual Independent Business Survey, conducted by the Institute for Local Self-Reliance, a non-profit research and educational organization, has some good news for those engaged in ‘buy local’ campaigns. In 2010, active ‘buy local’ campaigns helped boost average revenue for participating businesses by 5.6%, compared to 2.1% for those without a similar campaign. These campaigns were particularly helpful over the holidays.

Survey respondents also noted that ‘buy local’ campaigns help build customer loyalty, bring new customers into a business, and result in increased local media coverage. According to a clothing retailer in Asheville, NC who was cited in the report, “the buy local campaign in our area [run by the Asheville Grown Business Alliance] is only a year old, but in that year we’ve noticed a signficiant change in people’s attitutes towards locally owned and independent businesses. People are shifting their spending habits and are focused on keeping Asheville unique and thriving.” For a look at the entire report, click here.