CD Advisor


About Us

Larisa Ortiz Associates

Commercial District Advisors

About

The Company

LOA is an award-winning nationally recognized Minority and Women-Owned firm that has built a national reputation for developing and executing market-informed economic development strategies for communities in the United States and abroad.

VISION AND MISSION

Understanding the conditions for business success in urban environments is our core mission.

Our comprehensive approach helps communities develop market-based strategies to support the redevelopment of urban places, enhance the retail sales for local businesses, develop market-informed tenant mix decisions, identify and build the administrative capacity of long-term stewards of the public realm, and put into place policies and regulations that support success over time. These disparate pieces come together to form a blueprint for economic development that balances market realities and community assets with the diverse interests within the community.

HISTORY

The staff at Larisa Ortiz Associates has over two decades of experience helping our clients develop plans and execute efforts to improve communities, downtowns, neighborhoods and commercial districts. We have served a variety of clients, including real estate owners and developers, city and state governments, community-based organizations, Main Street programs, and downtown managers.

States
Districts

Team

Larisa Ortiz
Larisa Ortiz

Principal

Larisa Ortiz is a nationally recognized consultant, speaker, instructor and author in the field of commercial district revitalization. Since founding LOA in 2008, Larisa has developed retail and implementation strategies for over 200 districts worldwide. She serves as a Mayoral appointee to the City Planning Commission and sits on the boards of the International Downtown Association and Coro New York Leadership Center. She is the author of “Improving Tenant Mix: A Guide for Commercial District Practitioners” (ICSC, 2015), “Real Estate Redevelopment and Reuse” (IEDC, 2000) and is founder and editor of The Commercial District Advisor newsletter and blog. A Watson Fellow and Fulbright Scholar, Larisa holds a BA from Wesleyan University and a Masters in City Planning from the Massachusetts Institute of Technology (MIT).

Nur Asri
Nur Asri

Associate

Nur Asri is an urban planner and designer with experience in public space planning and ethnography research. At Larisa Ortiz Associates, Nur serves as project manager on downtown revitalization projects in diverse communities across the country. As part of her work, Nur leads commercial district assessments for public, non-profit, and private clients through site assessments, retail market analysis, best practice research, and community engagement. Most recently, Nur presented at the New Jersey American Planning Association’s Annual Conference and the National Association of Latino Community Asset Builder’s Annual Conference on retail trends and strategies for commercial revitalization. Nur holds a Master of Science with Distinction in City and Regional Planning from Pratt Institute and a Bachelor of Science in Urban Planning, Design and Management from University College London (United Kingdom).

MOLLY BALZANO
MOLLY BALZANO

Project Associate

Molly is a planner and analyst with experience in downtown revitalization, real estate development, and historic preservation. Molly has years of experience in research and stakeholder engagement and is adept at translating qualitative and quantitative insights into actionable findings. Prior to joining LOA, Molly worked as a researcher at several planning and preservation firms, including The National Main Street Center and Donovan Rypkema/ PlaceEconomics. In her past positions, Molly focused on commercial corridor revitalization and sustainable development. Molly holds a Master of Science with Honors in Preservation Planning from the University of Pennsylvania.

Scott Landfried
Scott Landfried

Operations Manager

Scott Landfried has a multidisciplinary background including contracts administration and project management in government as well as psychiatric nursing as a Registered Nurse. His love for small business, urban planning, and commercial revitalization led him to join Larisa Ortiz Associates in 2014 where he currently serves as Operations Manager. Scott earned his Masters in Healthcare Administration from Texas State University, a Bachelor of Science in Nursing from The University of Texas – Austin, and a Bachelor of Arts in Communication Studies from Texas A&M University. He moved to New York City in 2011.

Larisa Ortiz Associates

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