|The challenge – the main corridor of the festival is packed with
people but the sidewalk side where the business entrances are is empty.
|A better solution – don’t block storefronts. Use existing downtown open space
between two retail streets for the market. This way, the events
serve as a link between shopping areas and helps to extend the average customer length of stay.
|A better solution – if you’ve got a single loaded retail corridor,
place the farmers market stands across the street to
create a double loaded corridor. This enhances the density of
downtown offerings and encourages cross-shopping.
|A better solution – Don’t block access to the sidewalk and local
businesses. Notice the gaps between the vendor stalls that allow for ease of
access between the sidewalk and the main thoroughfare.
|The challenge: Make sure to site your market where the downtown action is.
You want to ensure your market is in close proximity to
your downtown businesses, otherwise the opportunities for
synergy and shared customers are lost.