Commercial District Leasing Plans
The right mix and positioning of retail stores is critical to the success of a commercial district. A strong mix of retail types can increase the power of the entire district to draw a customer base. Traditional suburban malls have understood this for years and have built a science around store placement, recruitment, co-tenanting and customer market segmentation.
Unlike a traditional mall, however, managing the business mix of a neighborhood-based or downtown commercial district can much harder—multiple brokers, landlords and other constituents are often involved in the dealmaking process, but work independently causing an often discordant mix and placement of stores.
We can help communities think through a strategic leasing plan that uses market-based data to clearly outline who the retail district should serve, what types of retail businesses should be there and how they will be recruited, paying special attention to outreach and consensus-building initiatives that can get the various groups involved in leasing decisions informed about the overall leasing vision.
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